7 Days to Calm: The Making of an Anxiety-Reducing Meal Plan
When Ryan Calista approached us after the success of her brand, she had one big ask: “We need a bestseller cookbook that feels smart, approachable, and delicious.” And that’s exactly what we delivered. The Anti-Inflammatory Diet Cookbook became a hit, and yes, we wrote it. Every recipe, every word, every carefully curated detail.
Once that was out in the world, the next challenge came: a mini companion eBook, a 7-day plan designed to reduce anxiety through food. That’s where we stepped in again, creating The 7-Day Anxiety-Reducing Meal Plan; a practical, nourishing, and beautifully designed guide that complements the original cookbook perfectly.
How We Made It Happen
Understand the Original Book. Before creating the companion eBook, we revisited every detail of the cookbook we wrote: tone, style, recipes, and the overall voice of the brand. Cohesion was key.
Recipes with Purpose. Every meal was crafted to support mood, calm, and wellbeing, while staying delicious and approachable. Think omega-rich seeds, leafy greens, and calming herbs.
Keep It Doable. A 7-day plan works only if it fits real life. Minimal prep, realistic ingredients, and meals that make readers feel accomplished.
Visual Harmony. Even though it’s a mini eBook, the design mirrors the cookbook’s style. Cohesive colors, layout, and imagery make it unmistakably part of the Ryan Calista brand.
Editing & Flow. Recipes read as easily as they taste. We refined every word to ensure clarity, engagement, and that signature human touch.
Delivery & Launch. A polished, ready-to-use eBook that helps readers take a tangible step toward calm and nourishment.
Companion eBooks are a high-impact way to extend a brand.
They deepen engagement, give readers something actionable, and reinforce the original story, while keeping your brand’s voice consistent. For Ryan, it meant a smooth bridge from the bestseller to a practical 7-day guide, all crafted by The Chelfdom team.
Whether it’s a full cookbook, a mini eBook, or any branded content, thoughtful storytelling, strategic design, and purpose-driven execution make all the difference. At The Chelfdom, we turn client ideas into beautiful, functional, and unforgettable content.
